Marilyn Burgess » identity crisis http://marilynburgess.com Sat, 07 Apr 2012 22:34:34 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 My Personal Brand Identity Crisis http://marilynburgess.com/2010/01/my-personal-brand-identity-crisis/ http://marilynburgess.com/2010/01/my-personal-brand-identity-crisis/#comments Wed, 20 Jan 2010 22:27:54 +0000 marilyn http://marilynburgess.com/?p=266 I made the decision to migrate from urpisdream.com to marilynburgess.com, and completely abandon the Urpi brand. I have been grappling with my personal brand for quite some time.  I came up with the brand Urpi’s Dream in early 2009, after a trip to Peru, where I earned the nickname Urpi. I adored the name, and was eager to embrace it as a part of my online identity.

Fast forward a few months and you have me juggling 3-4 separate brands, and not being able to devote myself to any. Today my focus has next to deserted my Urpi’s Dream blog, and it’s brand. When I look at the old Urpi’s Dream blog, I don’t even get that guilty feeling that I’m neglecting something important to me. The content I intend to write on my personal blog is very dear to me. It is the personal brand, or identity that I no longer feel close to.

In the name of simplicity, I am embracing my name and my home as my personal brand. Marilyn Burgess from Vancouver, BC.

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